Design

Poor material selection, crowded layouts, and skipped proofing are the most common custom sign design mistakes. Learn what to watch for before your project goes to fabrication.

According to the National Park Service, a sign has 3 seconds to hook a viewer, 30 seconds if they are hooked, and 3 minutes to keep the viewer engaged if they are very interested. If you are unable to captivate your audience within 3 seconds, your message will be lost.