Wayfinding & Directional Signage

Your bus stop sign is the first thing riders see. Make sure it works. Learn what materials last outdoors, why the full system matters, and what to ask before you order.

Discover how effective wayfinding systems improve navigation, visitor experience, and long-term durability in parks, campuses, and public spaces.

For businesses, those first moments can determine whether a customer stays, engages, or walks away frustrated. This makes well-designed exterior wayfinding signage not just a nice-to-have but an absolute necessity for success.

In 2019, Pannier was awarded the San Antonio Missions National Historical Park design/build project for wayside exhibits. It was an honor to be selected by the National Park Service to manage the task of revitalizing the park's interpretive signage.